It's all about the bling here. Move on up into the 21st century! Make your library the happenin' place
for your community. Sure, it's challenging, but you're up to the challenge. So come on --
Reel 'em in any way you can
I will now share with you a trick that I use to get people to use our online databases. Tell them they can access Consumer Reports product reviews online. They LOVE that -- it's a great hook, and then you can gently reel 'em in by saying that "hey, you can also use these databases to get articles for your kids' school research papers, and all sorts of cool stuff."
I put a blurb in our summer newsletter in June about how you can access Consumer Reports online. A guy actually called me today and asked me about it, so I walked him through the process. At one point he said "Oh, these databases are like Google, aren't they?"
"Sort of," I replied, "only these databases contain a lot of really good copyrighted material that Google doesn't have access to, and we pay for you to be able to access these databases."